To develop the tagline, the working group tried another new trend, crowdsourcing. They posted a description of AAUW and our communications goals on Crowdspring and invited freelance writers from around the world to submit ideas. The process netted more than 2,000 entries and showed remarkable consensus around the themes of empowerment and AAUW’s extensive history. The working group quickly settled on “Empowering women since 1881” as the new tagline, and the board approved it unanimously in October.
We’re excited to roll out these changes to support our reinvigorated branch activities and our digital communications efforts. The new national logo and other branch and state resources are available on our new AAUW Branding Tool Kit page.