Thursday, February 21, 2013

AAUW Introduces New Logo, Tagline and Website

AAUW's new logoThe website redesign allows for complete mobile access and features expanded and improved social media integration for all our online content. This integration should make the site more user friendly, provide a better experience for smartphone and tablet users, and create greater visibility for AAUW. It’s easier than ever to use the new website and share AAUW content across platforms such as Facebook and Twitter.

To develop the tagline, the working group tried another new trend, crowdsourcing. They posted a description of AAUW and our communications goals on Crowdspring and invited freelance writers from around the world to submit ideas. The process netted more than 2,000 entries and showed remarkable consensus around the themes of empowerment and AAUW’s extensive history. The working group quickly settled on “Empowering women since 1881” as the new tagline, and the board approved it unanimously in October.

We’re excited to roll out these changes to support our reinvigorated branch activities and our digital communications efforts. The new national logo and other branch and state resources are available on our new AAUW Branding Tool Kit page.

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